Ultra-fast fashion is a disturbing trend undermining efforts to make the whole industry more sustainable

{Tamara Merino}

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. But the sheer volume of garments being whipped up, sold and soon discarded is contributing to a global sustainability crisis. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in… Continue reading Ultra-fast fashion is a disturbing trend undermining efforts to make the whole industry more sustainable

The history of sneakers: from commodity to cultural icon

Everett Collection/Rex Feature

Sneakers (or trainers for Brits), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities. The global sneaker market valued at approximately US$79 billion (£56 billion) in 2020 and is predicted… Continue reading The history of sneakers: from commodity to cultural icon