With over a century of Italian craftsmanship to its name, Premiata has firmly established itself as a leader in luxury footwear and sneakers. Known for balancing heritage techniques with avant-garde design, the brand has recently turned heads with the release of its Sharky sneaker—a bold, trendsetting piece that showcases Premiata’s ability to blend traditional skills with contemporary style.
A Legacy of Craftsmanship Meets Modern Vision
Founded in 1885 in Montegranaro, Italy, Premiata began as an artisanal shoemaking business. For more than a century, it focused on producing high-quality Italian leather shoes, a legacy that has since expanded into the fashion-forward designs seen today. This evolution gained momentum in 1991 when Graziano Mazza took the reins of the family company. Mazza, who had grown up surrounded by the trade, registered the company officially and brought an infusion of creativity and global awareness that transformed the business.
Under Mazza’s leadership, Premiata moved beyond traditional shoemaking and began exploring global collaborations with fashion labels. His vision allowed Premiata to retain its commitment to craftsmanship while embracing new techniques and experimental design—characteristics that have since become core to the brand’s identity.
Ahead of Its Time in Fashion Footwear
As early as 1996, Premiata ventured into the world of stylish sneakers, anticipating the demand for fashion-forward athletic shoes. This early step into the luxury sneaker market marked Premiata as a true pioneer. By 2009, Mazza was drawing from the brand’s archives, bringing back the aesthetic of retro running shoes from the ‘70s while incorporating modern materials and technologies. Unlike many competitors who would follow suit years later, Premiata was already applying unique details like printed outsoles, premium fabrics, and exaggerated proportions—creating a distinct, avant-garde sneaker style.
Constant Innovation at Premiata’s Heart
Remaining true to its roots in Montegranaro, Premiata has continued to innovate from within its original Italian base. The Sharky sneaker, part of the Sizey collection, debuted in high-end stores in 2018 and quickly exceeded sales expectations. This collection encapsulates the brand’s range, featuring everything from bold chunky sneakers to vintage-inspired runners, rugged workwear styles, and even technical trekking shoes.
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