The history of sneakers: from commodity to cultural icon

Everett Collection/Rex Feature

Sneakers (or trainers for Brits), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities. The global sneaker market valued at approximately US$79 billion (£56 billion) in 2020 and is predicted… Continue reading The history of sneakers: from commodity to cultural icon

We asked Sikh men in Britain what the turban means to them – here’s what they told us

{Honey Agarwal}

The dastaar – most commonly referred to as a turban – is perhaps Sikhism’s most visible expression of identity. We talked to 13 British Sikh men to learn about their identity, religious practice and their experiences of wearing the turban in the UK. They told us that they hoped the recent visibility of the turban… Continue reading We asked Sikh men in Britain what the turban means to them – here’s what they told us

Tony the Soho Tailor: A Soho legend

With over 50 years of tailoring in Soho Tony has seen it all. How did you start out in tailoring? I always liked to be in fashion, I started to tailor on my own and found, obviously, I wasn’t as good as someone who could do it properly, so I went to Saville Row and… Continue reading Tony the Soho Tailor: A Soho legend

Diadora: the shoes you’re most definitely sleeping on

If you were fashion conscious in the 70s, 80s and 90s and had an interest in football, Diadora would have most likely been your Italian love, meeting you in the afternoon on Channel 4 for ‘Football Italia’ adorning the feet of your favourite goalscorers. As one of Europe’s oldest sportswear brands, Diadora is reminiscent of… Continue reading Diadora: the shoes you’re most definitely sleeping on

Harry Potter by Balenciaga

“You’ll soon find out that some fashion is better than others Potter” – Draco Malfoy “Avada Balenciaga”, “Wingardium Balenciaga” and “Expecto Balenciagum” prove to be seductive spells conjured by three AI generated videos entitled ‘Harry Potter by Balenciaga’, spanning over 16 million views. Created by Youtube user ‘demonflyingfox’ this is the Harry Potter universe we… Continue reading Harry Potter by Balenciaga

Sewing for Justice: Sewing a quilted wall hanging the height of Grenfell Tower

The Grenfell Memorial Quilt Community Fabric art project was initiated by Artist & ‘artivist’ Tuesday Greenidge, whose daughter escaped from the tower fire in June 2017. Since commencing locally at North Kensington Library in West London, Greenidge has been assisted by an army of sewists from across the world, the aim being to grow the… Continue reading Sewing for Justice: Sewing a quilted wall hanging the height of Grenfell Tower

Brioni’s Spring/Summer 2021 campaign was the epitome of elegance

Roman Attire A relaxed approach is the new luxury The Brioni Spring/Summer 2021 Collection epitomises relaxed elegance by introducing softness and subtlety to formal tailoring. As a response to the times, and inspired by the Roman concept of effortless style for all occasions, the Brioni man redefines traditional notions of day and evening wear to… Continue reading Brioni’s Spring/Summer 2021 campaign was the epitome of elegance