Brioni’s Spring/Summer 2021 campaign was the epitome of elegance

Roman Attire

A relaxed approach is the new luxury

The Brioni Spring/Summer 2021 Collection epitomises relaxed elegance by introducing softness and subtlety to formal tailoring. As a response to the times, and inspired by the Roman concept of effortless style for all occasions, the Brioni man redefines traditional notions of day and evening wear to enjoy a versatile approach to dressing, focusing on quality, craftsmanship, and the unique style and requirements of the individual – for the home, the city, and the great outdoors, he is ready for anything. A collection of beautifully constructed garments underpin this dignified yet flexible approach to life, emphasising individuality, functionality and absolute comfort. From the more classic tailored suit, to knitwear to athleisure, an ethos of understated luxury transcends. The Brioni signature of lightness in tailoring is emphasised throughout the collection, notably in the masterfully deconstructed silhouettes that elegantly skim the body, providing a relaxed but impeccable fit. The precision is quintessential Brioni, whilst gentle textures bring softness and superior comfort; the lightweight 210s wool, feather-light cashmere, sea island cotton, washed silk and linen, are all available in a calming seasonal colour palette with hues of soft beige, shades of subtle blues, greys, and greens. Blazers are handcraft- ed from precious natural fabrics and woven in a characterful Hopsack that reinforces the individuality of each garment, and captures the essence of its wearer. These skilful creations caress the form to elevate both look and mood. Seasonal knitwear offers a delicate layer, and day to night outerwear is crafted with warmer weather in mind, paired together for adaptable looks that complement the versatile demands of a contemporary lifestyle. Smartworking calls for leisurewear crafted in a super light Leggera fabric to be matched with our quintessential separates, for a refined approach to relaxed dressing. And more technical sportswear also complements the versatile selection of tailored shirts, blouson jackets, safari jackets and the classic trench coat, for the perfect mix of comfort, functionality and sartorial elegance. Throughout, subtle stitching and hidden details are motifs only noticeable to the wearer for added satisfaction. For the evening, intimate details, bold colours and luxurious silk shauntung convey a delicate opulence that offers a nod to Rome. Overall, Brioni offers an optimistic tone by introducing a subtle decadence to the everyday, championing the appreciation for small details, beauty of superior craftsmanship, and the comfort of fine fabric on skin as an antidote to the times. Unexpected pairings personify the contemporary approach to personal style, and throughout, looser deconstructed silhouettes in exquisitely light fabrics encourage the relaxed elegance and subtly self-assured nature of Italian style.