Sneakers (or trainers for Brits), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities. The global sneaker market valued at approximately US$79 billion (£56 billion) in 2020 and is predicted… Continue reading The history of sneakers: from commodity to cultural icon
The dastaar — most commonly referred to as a turban — is perhaps Sikhism’s most visible expression of identity. We talked to 13 British Sikh men to learn about their identity, religious practice and their experiences of wearing the turban in the UK. They told us that they hoped the recent visibility of the turban… Continue reading We asked Sikh men in Britain what the turban means to them — here’s what they told us
With over 50 years of tailoring in Soho Tony has seen it all. How did you start out in tailoring? I always liked to be in fashion, I started to tailor on my own and found, obviously, I wasn’t as good as someone who could do it properly, so I went to Saville Row and… Continue reading Tony the Soho Tailor: — a Soho legend
If you were fashion-conscious in the 1970s, 1980s and 1990s and had an interest in football, Diadora would have most likely been your Italian love, meeting you in the afternoon on Channel 4 for Football Italia adorning the feet of your favourite goalscorers. As one of Europe’s oldest sportswear brands, Diadora is reminiscent of an… Continue reading Diadora — the shoes you’re most definitely sleeping on
“You’ll soon find out that some fashion is better than others Potter” – Draco Malfoy “Avada Balenciaga”, “Wingardium Balenciaga” and “Expecto Balenciagum” prove to be seductive spells conjured by three AI-generated videos entitled Harry Potter by Balenciaga, spanning over 16 million views. Created by YouTube user “demonflyingfox” this is the Harry Potter universe we never… Continue reading Harry Potter by Balenciaga
